A/B Test Scoring SheetFree Resource
Score every test idea across 8 variables: location, exposure, research, ease, device, action type, intent, and workstream. Highest score runs first.
Test Location
Where on the site does this test run?
Tests that touch more of the funnel score higher. Sitewide and multi-location tests reach every visitor, maximum exposure, maximum potential impact.
Traffic Exposure
What percentage of your visitors will actually see this test?
A test only 20% of visitors see can't move the needle on overall RPV. Prioritize tests with broad reach.
Research Indication
What's backing this test idea?
The more evidence behind a test, the higher it scores. A follow-up to a test you already ran, where you know something works and you're dialing it in, is the highest-confidence bet outside of having all four signals aligned.
Ease of Implementation
How hard is this to build?
Ease gets the highest individual weight in the formula. A high-impact, low-effort change always beats a high-impact, high-effort change when everything else is equal. Build the easy wins first.
Test Device
Which devices does this test run on?
Mobile-first, all-device tests reach more visitors. Desktop-only tests have a smaller addressable audience in most niches.
Action Type
How is this change being deployed?
A/B tests generate learning, not just change. A direct change tells you what you did. An A/B test tells you what worked and by how much, that data compounds over time.
Change Intent
What is this test trying to do?
Fixes score highest because they address something broken. A broken thing losing you money every day is a higher priority than adding something new that might make you more. Fix first, optimize second, build third.
Workstream
Where does this test sit in the overall project?
Baseline fixes, the foundational things that should have been right from the start, always run first. No point running experiments on a broken foundation.
How to Use It
- Score every test idea across all 8 variables.
- Add the totals.
- Sort highest to lowest. Run in order.
The formula doesn't tell you what to test. Research does that. The formula tells you which of the things worth testing to do first.
The Scoring Sheet Is Ready to Use
Open it, select options from the dropdowns, and the Total Score column updates automatically. Sort that column highest to lowest, that's your test queue.
- Dropdown selectors for all 8 variables on 50 rows
- Auto-calculating total score per row
- Score Reference sheet with all variables and point values
- Alternating row shading, score column highlighted in orange